Journal of Accounting and Management Information Systems (JAMIS)

A reverse-engineered pitch on defensive versus evidence-based medical technology: Liability risk and electronic fetal monitoring in low-risk births

Vol. 22, No. 4/2023 ,   p746..754

Elizabeth Yong
Kun Hing Yong

Keywords:   Pitching Research, Reverse Engineering Pitch, Medical Technology, Defensive Medicine, Electronic Fetal Monitor

Abstract:   This pitching research letter (PRL) describes the application of the pitching research template introduced by Faff (2015, 2021) to a reverse-engineering process in the practice of electronic fetal monitoring (EFM) as a form of defensive medicine with regard to the field of medical technology. The pitch structure underlines a succinct and streamlined approach to recapitulate key components of scientific studies that form the basis upon which a researcher’s scientific or seminal research work is assembled.