Under the present circumstances brands are faced with new possibilities to achieve increased visibility for the enhancement of their performance. Information Technologies facilitate the expansion of the companies on the international market and their massive dispersion presents brands with new opportunities which could lead to economic, financial and social development, in time also increasing cognitive abilities. Information Systems and the internet enable the connection with potential competitors, suppliers, customers on various continents, the market being perceived at global level. Present Information Technologies are able to provide psycho-social and cultural analyses which take into account many dimensions of direction on various terms, with diverse degrees of risk and productivity.