Journal of Accounting and Management Information Systems (JAMIS)

Does demonetization affect innovation? A study of cash heavy businesses in India: A Fantasy Pitch

Vol. 17, No. 3/2018 ,   p484..492

Robin Carrick
William Tunny

Keywords:   Pitching research, template, reverse engineering, fantasy pitch, innovation, demonetisation

Abstract:   This paper outlines the use of Faff’s (2015, 2017) pitching research template to create a research pitch for a “fantasy” topic. The process of using each section in the template and the scholars’ views on the process is detailed and is followed by noting the key learning outcome of the exercise; having the freedom to choose a “fantasy” topic and working through the template from scratch led to the scholars gaining a deeper understanding of how to use the pitching research template for starting research.