Does demonetization affect innovation? A study of cash heavy businesses in India: A Fantasy Pitch
Vol. 17, No. 3/2018 , p484..492
Author(s):
Robin Carrick
William Tunny
Keywords:
Pitching research, template, reverse engineering, fantasy pitch, innovation, demonetisation
Abstract:
This paper outlines the use of Faff’s (2015, 2017) pitching research template to create a research pitch for a “fantasy” topic. The process of using each section in the template and the scholars’ views on the process is detailed and is followed by noting the key learning outcome of the exercise; having the freedom to choose a “fantasy” topic and working through the template from scratch led to the scholars gaining a deeper understanding of how to use the pitching research template for starting research.
Download:
http://online-cig.ase.ro/jcig/art/17_3_8.pdf
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