Behavioral effects of nonconscious mimicry and social intentions: A Reverse Engineered Pitch
Vol. 17, No. 2/2018 , p301..307
Author(s):
Kerstin Klein
Keywords:
Pitching Research, Marketing, Consumer Behavior, Nonconscious Mimicry
Abstract:
Using the pitching research template elaborated by Faff (2017) as basis, this paper discusses the reverse engineering process on the article “Behavioural effects of nonconscious mimicry and social intentions” by Wong, Hartley and Tombs (2017). The main objective is to reflect on the reverse engineering exercise while including major findings of the paper itemized. This paper adds an additional angle on the reverse engineering process, the pitching research template and Robert Faff’s efforts in creating a comprehensive research base.
Download:
http://online-cig.ase.ro/jcig/art/17_2_7.pdf
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