How did they make it? An examination of online personal branding: A pitch
Vol. 16, No. 3/2017 , p413..420
Author(s):
Charlane Wong
Keywords:
Pitching Research; Marketing; Branding
Abstract:
This paper applies Faff (2017)’s pitching template to an academic research topic in marketing. Specifically, I will provide a reflection on the use of this pitching template and encourage other academic researchers to utilize this template for their research topics.
Download:
http://online-cig.ase.ro/jcig/art/16_3_10.pdf
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