Journal of Accounting and Management Information Systems (JAMIS)

How did they make it? An examination of online personal branding: A pitch

Vol. 16, No. 3/2017 ,   p413..420

Charlane Wong

Keywords:   Pitching Research; Marketing; Branding

Abstract:   This paper applies Faff (2017)’s pitching template to an academic research topic in marketing. Specifically, I will provide a reflection on the use of this pitching template and encourage other academic researchers to utilize this template for their research topics.