An examination of customer loyalty and customer participation in the service recovery process in the Pakistani hotel industry: A pitch
Vol. 16, Nr. 1/2017 , p199..202
Author(s):
Hafiz Ahmad Ashraf
Nauman Manzoor
Keywords:
Pitching research, services marketing, service recovery process, hotel industry, Pakistan
Abstract:
This pitch research letter (PRL) applies the pitch template developed by Faff (2015) to an academic project on customer loyalty and customer participation in the service recovery process in the hotel industry of Pakistan. The pitch template helped the pitchers to identify the core elements that form the framework of the research project. This PRL provides a brief background about the pitchers and pitch, followed by a brief commentary on the pitch and personal reflections of the pitcher on the pitch exercise itself.
Download:
http://online-cig.ase.ro/jcig/art/16_1_10.pdf
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