Enterprise 2.0 family technologies have growing popularity,the cloud computing market is growing rapidly and, as a consequence, companiesof all sizes start to evaluate the potential fit. The use of “Software as aService”, “Platform as a Service” and “Infrastructure as a Service” has beenevolving during the past years and has become increasingly popular. As itscomputing viability and benefits are legitimized, the adoption rate is rapidlyincreasing. The most popular business model in the abovementioned family is byfar “Software as a Service” (also called SaaS), which is a softwaredistribution model assuming the software applications are hosted and maintainedby the vendor or the distributor, and user access is granted exclusively bymeans of the Internet. Based on both literature review and action research, thepaper at hand is a synthesis for the results of an empirical study performedduring the last two years among Romanian and foreign companies, in order tooutline and provide an objective and unbiased answer to the question: “Is themarket ready for these technologies or did they come too soon?”. The paper is apart of a larger research performed by the author in the field of Enterprise 2.0technologies.