A new business dimension - business analytics
Vol. 9, Nr. 4/2010 , p603..618
Author(s):
Pavel NĂSTASE Dragoş STOICA
Keywords:
business analytics, analytics, business intelligence, analytical capabilities, business process management, performance
Abstract:
This paper explores the relationship between analytical capabilities in planning, sourcing, making and delivering area of business performance using business analytics and business process orientation as moderators. The report examines the business insights available through real world scenarios using reporting, data warehousing, data cubing, data mining, analysis of unstructured data, and emerging trends in cloud computing to capture real business values. The results provide a better understanding of the areas where the impact of business analytics is essential.
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