Journal of Accounting and Management Information Systems (JAMIS)

Behavioral effects of nonconscious mimicry and social intentions: A Reverse Engineered Pitch

Vol. 17, No. 2/2018 ,   p301..307

Kerstin Klein

Keywords:   Pitching Research, Marketing, Consumer Behavior, Nonconscious Mimicry

Abstract:   Using the pitching research template elaborated by Faff (2017) as basis, this paper discusses the reverse engineering process on the article “Behavioural effects of nonconscious mimicry and social intentions” by Wong, Hartley and Tombs (2017). The main objective is to reflect on the reverse engineering exercise while including major findings of the paper itemized. This paper adds an additional angle on the reverse engineering process, the pitching research template and Robert Faff’s efforts in creating a comprehensive research base.