Journal of Accounting and Management Information Systems (JAMIS)

Reflections on pitching research: Do it your own way

Vol. 17, No. 2/2018 ,   p291..300

Asmita Manchha

Keywords:   Pitching research; Research Process; Learning; Learning tool; Self-developmental tool

Abstract:   This pitch letter provides a reflection of a student’s personal experience of completing Faff (2017)’s reverse engineered pitch. The reflection describes Faff’s pitching template as a learning and self-developmental tool. As a learning tool, the pitching template focuses on building technical skills as a researcher. However, as a self-developmental tool, the pitching template creates opportunities for discovering who the pitcher is and aspires to be as a researcher. The underlying message of this reflection depicts that no one pitch is the same. Hence, pitching research enables the pitcher to ‘do it their own way’, from their idiosyncratic perspective of the research process.