Journal of Accounting and Management Information Systems (JAMIS)


How did they make it? An examination of online personal branding: A pitch

Vol. 16, No. 3/2017 ,   p413..420

Author(s):  
Charlane Wong


Keywords:   Pitching Research; Marketing; Branding

Abstract:   This paper applies Faff (2017)’s pitching template to an academic research topic in marketing. Specifically, I will provide a reflection on the use of this pitching template and encourage other academic researchers to utilize this template for their research topics.

Download:   http://online-cig.ase.ro/jcig/art/16_3_10.pdf

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