In my article, I will explore the reasons for corporate decline. I started by using the SWOT model as a basic framework, and then set out the key external and internal issues in the form of a few major points. SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool used to evaluate the current position of an organization within its environment prior to the design of suitable strategies.
The result is a brief but focused synopsis of the key points contained in the text. In the end of my article, I will look at corporate recovery. Which businesses are worth saving? Can they be saved? What should be done in the short-term to „stop the rot”? And if the organization gets through the short-term, what lies ahead? In my opinion, a contingency approach to the design of recovery strategy is vital; a „horses for courses” approach. As with any other aspect of strategy, a „one size fits all” philosophy is both dangerous and wrong. The particular circumstances of the organization must be analysed to determine the action needed.