The competitive environment - conceptual evolution
3/2003 , p17..23
Author(s):
Nicoleta Ligia CHISCA-TOMESCU
Keywords:
Ansoff, economical analyses, strategic analyses, analyses of environment
Abstract:
We have to thank Ansoff, because he was the first who defined strategy like an ensemble of decisions taken depending on environment. The economical analyses traditional approach had two components: the first - the macrostructure component who comprise the quantitative, qualitative and structural company’s elements, and the second - the market environment, I mean the direct competitors. During the last ten years, the strategic analyses had considerable enriched with the contributions from the other disciplines, doubled by a more deep analyses of environment.
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